BRAND EVOLUTION
SA Gaming Logo History 2009–2025
The SA Gaming logo history reflects the company's remarkable journey from a regional Asian live casino provider to a global iGaming powerhouse. Founded in 2009 in Manila, Philippines, SA Gaming began with a brand identity focused on the Asian market — particularly the Baccarat-loving players of Southeast and East Asia. Over more than 15 years, as SA Gaming expanded into Europe (via SA Euro), Latin America, and over 100 countries worldwide, the logo evolved to project a more international, sophisticated, and universally accessible identity. The 2025 brand refresh represents the most significant redesign in SA Gaming's history, introducing clean block letterforms that communicate the company's clarity of purpose and global ambitions while maintaining its strong heritage as Asia's premier live casino solutions provider.
Key Features
15+ Year Legacy
Award-Winning Brand
Asia to Global