BRAND EVOLUTION

SA Gaming Logo History 2009–2025

The SA Gaming logo history reflects the company's remarkable journey from a regional Asian live casino provider to a global iGaming powerhouse. Founded in 2009 in Manila, Philippines, SA Gaming began with a brand identity focused on the Asian market — particularly the Baccarat-loving players of Southeast and East Asia. Over more than 15 years, as SA Gaming expanded into Europe (via SA Euro), Latin America, and over 100 countries worldwide, the logo evolved to project a more international, sophisticated, and universally accessible identity. The 2025 brand refresh represents the most significant redesign in SA Gaming's history, introducing clean block letterforms that communicate the company's clarity of purpose and global ambitions while maintaining its strong heritage as Asia's premier live casino solutions provider.

Key Features

15+ Year Legacy
Award-Winning Brand
Asia to Global
SA Gaming Logo
LOGO DOWNLOADS

SA Gaming Logo History Files

SA Gaming Logo 2009 Original

The original SA Gaming logo from the company's founding year in Manila, Philippines.

View details

SA Gaming Logo 2017 Version

The SA Gaming logo as it appeared in 2017 when the company won Best Online Casino Solution at Asia Gaming Awards.

View details

SA Gaming Logo 2019 Version

The SA Gaming logo used during the 2019 Malta Gaming Awards win for Asian Platform Provider of the Year.

View details

SA Gaming Logo 2022 Version

SA Gaming logo from 2022, during which the company launched Pok Deng and Andar Bahar games.

View details

SA Gaming Logo 2025 New Design

The latest SA Gaming logo featuring the modernized 2025 block-letter redesign for global markets.

View details

SA Gaming Logo Timeline Pack

Complete SA Gaming logo evolution archive from 2009 to 2025 in a single downloadable ZIP.

View details

SA Gaming's brand history is inseparable from the history of live casino gaming in Asia. When the company opened its first live Baccarat studio in Manila in 2009, it pioneered a new era of online live dealer gaming for Asian audiences. The SA Gaming logo from this period was designed to resonate with Asian players, emphasizing prestige and luxury through its visual design choices.

By 2017, SA Gaming had earned its first major international award — Best Online Casino Solution at the Asia Gaming Awards — and the logo began to take on a more globally oriented character. The 2019 Malta Gaming Awards win for Asian Platform Provider of the Year marked SA Gaming's growing influence beyond Asia, and subsequent logo iterations reflected an increasingly international brand voice. The 2025 refresh, with its clean block-letter typography and bold simplicity, represents SA Gaming's confident declaration as a truly global live casino solutions provider, ready to compete on the world stage alongside industry giants.